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Text Marketing Can Transform Your Business

Texting is one of the cheapest and fastest modes of communication these days. And this is the truth in all manner of aspects. In fact, texting is more effective and more accessible than the emailing. It is immediate.

When it comes to the marketing industry, texting is quite transforming, and a lot of businesses are gaining greatly from this marketing strategy. Text marketing has a lot of advantages. It is affordable for many companies, whether small or big.

You see, the smallest of businesses can mount a campaign through texting like an international corporation. And customers are receptive. They don’t put out these messages, and some will even forward them to their best friends and colleagues. If you have plans to run a campaign for your business, you may need to venture into text marketing strategy – you will get the traffic that you need within no time.

However, there are some essential elements that you may have to consider when venturing into this kind of plan. Read on and build your understanding on how to start and run a successful text message marketing plan.

First, you need to make your clientele happy by recognizing them and asking for their permission. You see, you stand a great opportunity to realize your goals with fewer complaints if you can offer them a chance to subscribe to your texts on their own.

You should avoid buying lists of mobile contacts and sending random texts that are not welcomed. That can put off the potential clients. It appears like a spam email.

It is also essential that you include the call of action on your texts every time you interact with your customers. Be it business cards, postcards, menus, flyers, email signatures and more.

You should design a short code that is both simple and direct when it comes to signing up, for example, send JOE to 7776. You may also have to include an-opt-out plan. You need to have uncomplicated keyword and a short code that they will use, for example: text STO to 7777. Your clients need not find it hard to opt out your text messages.

You also need to design short, simple messages. Your text messages need to be clear on what you want them to do. You need to be clear on your call of action section. If your text marketing is meant for an appointment reminder, make sure that you indicate the time and the venue accurately. Your texts need to be kept timely and relevant to the target group.

It is essential that you being honest. You see, you need to assure your clients that they are signing up for something that they expect from you and that it is relevant to them.

What is more, it is best if you can offer incentives.

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